The Perry Main Street Association (PMSA) proudly announces four new gateway signs at the major entrances to the Village of Perry. The attractively designed signs, created by SignLanguage Inc., Perry, N.Y., include the village’s sea serpent logo, the PMSA website (iloveperryny.com) and the Genesee Trail Towns logo.

Each sign includes a banner with its sponsor’s name. PMSA acknowledges and thanks for four Perry businesses that underwrote individual signs. Sponsorship and location are:

          Creative Food Ingredients, South 39 (Main St.)

          JN White, North 246 (Center St.)

          Perry Veterinary Clinic, North 39 (Main St.)

          Tompkins Banking, west Lake St.

PMSA collaborated with the Village and Town of Perry to finalize the project. Through a memorandum of understanding, the village took ownership of the signs once installed, and the town will finance their annual maintenance to extend their vibrancy.

“Thank you PMSA on behalf of the village for all the work and coordination to get these signs in the ground,” says Rick Hauser, village mayor. “They look so sharp.”

“The village gateway signs are vital for creating a welcoming and distinctive entrance to our community,” says Sean Valdes, PMSA chairperson and Perry Tompkins branch manager. “The PMSA deeply appreciates the volunteers and business donors who help to make these beautiful signs possible.”

“The Town of Perry has made a commitment to PMSA and the village to continue to partner on projects that promote our community,” says Tracy Rozanski, a town board member and its liaison to the PMSA board.

The Perry Main Street Association is a volunteer-led advocacy organization that supports Perry businesses and activities through a range of programs and projects These include the Mayor’s Community Projects Fund that cost-shares such things as perpendicular signs and a Curbside Appeal Program for businesses seeking assistance on their public appearance.

Two recently instituted PMSA projects have been of particular benefit to businesses. The volunteer Main Street Manager has met with business owners, encouraged the use of the PMSA Give Perry certificates and provided helpful information on PMSA and village programs. Also, PMSA engaged Sarah McGinnis Photography to launch an active social media presence. Her work includes visits to local businesses to take photos and create video. These are available to the business at no cost, if a PMSA member, for their social media and also appear as PMSA Facebook and Instagram posts and reels.